AmmoGuerilla : Good Design is Good Business
My belief is simple: designing a brand is like designing a relationship. When looking for your soul mate, you're attracted to three things: looks, personality and substance. When you find all three, you're bound for engagement (pun intended). Building a brand is no different. Successful and long-lasting brands use all three ingredients to attract their audience in today's crowded marketplace. Without good design as the first stage of Brand Attraction, you're just another one nightstand.
STAGES OF BRAND ATTRACTION :
Consumers are usually attracted to a specific company, product or service in three different stages.
1. LOOKS = Visual Identity
2. PERSONALITY = Brand Voice & Vibe
3. SUBSTANCE = Smart Marketing Strate